Why is the Instagram Bio Link Important? Why Optimise It?
The one link in bio rule on Instagram limits you as a marketer from adding more than one link in bio or adding individual posts links. You must manually swap the bio link every time you want to promote a new blog post, campaign, or product. It's one of the reasons most creators and marketers ask followers to “check out the link in bio.”
But you don’t have to worry about that anymore by using link in bio Instagram tools. These tools help you link to more content and pages. However, each one works differently.
To help you decide which one will be right for you, consider the following:
What kind of campaigns will you be running? Are you promoting products, links to your website content, a campaign, or a landing page?
If promoting products, how long will the promotions run? What kind of promotional content will you post? How many products do you need to promote?
Are the links meant to increase engagement or site visits to your website?
What is your budget?
These questions will help you choose the best tool for your business. The following are some of the best link in bio tools to choose from:
Best Link in Bio Instagram Tools
Here are some of the best link in bio tools for Instagram that you can try.
1. Boxtag
Boxtag is a link-in-bio tool for serious artist and brands. It was created by OUT THE BOX, a well-known influence music blog. Boxtag acts as an extension of your brand, allowing you to share URLs to other assets and help you monetize your brand.
It empowers creators with two unique features. The first is Collab Me, a way to sell services to your audience, billing them directly through Boxtag. You can use this feature to sell anything from merchandise to one-on-one video calls. The second is access to over 3000 brands. You can use their details to pitch ideas for influencer marketing opportunities.
2. Feedlink
Feedlink by EmbedSocial works as a web and mobile-optimized landing page that assembles a clickable Instagram feed in a single place. This tool allows you to tag each photo in the feed with a unique link in order to maximize the potential of your Instagram account as a sales and distribution channel.
Here is what you get with Feed Link:
A mobile-optimized landing page that works like a charm on all devices
Instagram bio link page that loads fast thanks to it’s AMP version
A shoppable landing page that navigates followers to product pages where they can buy the product
A reusable link that can be applied in other social media networks
Option to transform the feed page without changing the link in bio all over again
Boost of traffic, conversions, and revenue using your Instagram profile
Feed Link is a free functionality that comes as a part of the EmbedAlbum platform. It’s forever free when using photos from one source. Pricing plans range from $19 to $99 per month depending on the number of sources and additional features.
3. Linktree
Linktree lets you optimise your landing pages using links to sites you want your audience to visit. These could be any social sites, blog, your online store, and others.
The tool also allows you to share the link on other social sites, including Facebook and Twitch.
The paid version is $6 a month and allows you to use your logo instead of Linktree’s. With the premium plan, you can:
Add unlimited links
Get a breakdown of your link traffic
Customise colours, fonts, and button styles
Store your signups directly to Mailchimp or Google Sheets
Retarget visitors on Facebook and Instagram using the Facebook Pixel
Link easily to all of your websites and social platforms using icons
Time links to go live with scheduled posts
Access priority support
4. Shorby
Shorby allows you to add multiple links that send your followers to your website, blog, social networks, online store, affiliate links, and more. It enables you to:
Customise your page by adding videos, backgrounds, animated avatars, and icons
Add rich links, text blocks, GIFs, and catchy headlines.
Swap, add or change links as often as you want
Access analytics to help you track your traffic
Cross-link to other social profiles, thus improving engagement across channels
Retarget audiences on third-party websites like Clickbank or Amazon. The app allows you to retarget those who click on the custom links with ads to increase sales.
Shorby offers a 5-day free trial with no credit card needed. Pricing plans range from $9 per month to $99 per month, depending on the features you want.
5. Sked Link
Sked Link allows you to link followers to your blog posts, email newsletter signups, website, products, and more. It offers users a Basic, Pro, or Enterprise plan. Some of the Basic and Pro features include the ability to:
Customise or choose from existing themes
Integrate with Facebook Pixel and Google analytics
Include UTM parameters
Change links
Access link analytics
Those who choose the Enterprise plan pay a custom price to host their Sked Link on their domain name. They can also add other advanced integrations.
6. Lnk.Bio
Lnk.Bio allows you to create a mobilised landing page containing all of your links. You can add as many links as you want and add images to accompany them on the free plan.
For the paid versions ($0.99 a month and $9.99 for the lifetime plan), you get:
A custom URL
Link stats and analytics
Email support
Unlimited links
Their highest-paid version at $24.99/lifetime allows you to remove the Lnk.Bio logo and footer.
Link in Profile differs a little from other link in bio tools in that it allows you to add links to Instagram images. Your followers can then use these links to direct traffic to your website. It pulls content from your feed and takes users to linked content using a specified photo.
Link in Profile goes for $9.99 with a 30-day free trial at no risk. Some of the features include:
A dedicated landing page
Zero effort management
A branded landing page where you can have your Instagram name and profile picture
Enabled commerce links for Etsy, shop pages, or affiliate links
Stats and analytics
The Milkshake app lets you build an Insta website (simple website) on your device. Your link in bio becomes an Insta website where your followers can connect with all of your offers.
Designed for the mobile Instagram browser, the app allows your followers to browse through your content, in the same way, they swipe Instagram Stories. Once they click on the Milkshake link in your bio, your followers can see all your brand’s content and products.
With the Milkshake app you can:
Share your Insta website to your Instagram Stories
Customise cards (pages on your Insta website) and themes depending on your needs
Access analytics and insights
Invite followers to send you emails using a link. When they click on the Email link, they can write messages to you
Invite followers to call or message you using a link
Add a Buy button that directs customers to a purchase page on PayPal. You can do this for individual products or services.
9. Campsite
Campsite is packed with a lot of premium features to help you solve the one link in Instagram bio problem. With the tool you can:
Add unlimited links
Change the title and add a brief introduction
Customise fonts and colours on the landing page
Access analytics
Add social accounts like LinkedIn, Facebook, Instagram, and others
Archive and restore links
Schedule when links should go live or stop appearing
Switch easily between multiple Campsite accounts
Integrate with Google Sheets or Mailchimp
Retarget visitors with Google AdWords or Facebook Pixel
They have a free account, but you can get more features with their Pro account for $7 a month.
10. ContactInBio
ContactInBio helps you connect your followers with other links and content. These include text, contact forms, images, videos, and more. You can customise your user name and with the link in bio, allow customers to contact you easily. With a free plan, you get access to:
An easy interface with a drag-and-drop editor
An Add Contact Form option and social media buttons
A custom profile URL and the ability to customise links, texts, and colour
Numerous themes
Link analytics
Ability to connect multiple accounts and switch between them in a click
Their paid plan is available at $7 per month for businesses and $28 per month for agencies. With the paid plan, you get additional features like:
Mailchimp integration
Facebook Pixel Integration
Email signup and collection
Video and image uploading
Branding
Comments